We developed a holistic brand approach for the Colorado-based startup, Hydrologie Wellness.
Not only concerned with market presence, the IV infusion company sought to educate prospects on the benefits of medically-trained, practitioner-grade therapies (over more retail-based "salon" experiences). Extensive preliminary research exposed oversaturation of the company's initial name, leading Black Birch to develop a thorough list of alternate monikers. Ultimately landing on "Hydrologie," a brand narrative followed which focused on "Pure Elevation": a clinical, science-based approach to elevating mind, body, and beauty (at the foot of the Rockies).
Brand deliverables include:
- Naming, logo suite, and brand guidelines
- Print collateral
- Digital assets
- Environmental graphics, signage, banners
- Storefront/clinical space renderings
- Apparel
- Icon Library
- Art direction & custom photo library